P&G wanted to bring the Cannes Film Festival experience to their Global Office for employees to feel the creativity.
When we were approached by P&G’s BBIC Group they tasked KPG Creative with the desire to bring the Cannes Film Festival experience to their employees during a 2 week summit at their Global Office in November. It was currently early-September, with a hard install deadline KPG began brainstorming and designing the message & experience.
After deep research and evaluation with the client, we created “The Art of Creativity” Experience with six intimate “pod” settings where employees came to enrich themselves with Cannes Lions Grand Prix Content (video & print), and Cannes Talks. These six settings were outfitted with 50″ touch screen monitors, where the employee could sit comfortably in a “pod” and drive the content by engaging with the interactive display.
Following the event, P&G wanted to expanded “The Art of Creativity” experience, so we developed a password protected website that mirrored the interactive pod touch screens, which was deployed to employees globally.
During the 2 week summit nearly 2,000 employees visited and interacted within “The Art of Creativity” experience.